About David
David is an international speaker and a Fellow of the Professional Speaking Association. He is a Member of the Chartered Institute of Marketing and a Chartered Marketer
About David
After studying Engineering Science & Economics at Oxford University, David spent 10 years as an electronics design engineer, designing everything from silicon chips to microcontroller embedded systems. He then moved into more commercial roles, initially in marketing and then business management.
David has held senior marketing roles and managing director roles in a wide variety of organisations and industries. He has run companies from startups to the UK divisions of major multinationals, and has managed marketing functions from UK teams to group marketing roles.
His experience covers consumer, business and public sector selling and marketing, in industries encompassing IT, manufacturing, distribution, social alarms, healthcare, outsourced services and consumer goods.
He currently splits his time between acting as a portfolio marketing director and working with audiences and organisations on one of the neglected areas of marketing - pricing. As a portfolio marketing director, David is usually engaged to help his clients develop and execute a marketing strategy, and to develop marketing competence within the organisation.
He brings a wealth of experience to his speaking topics, talking with authority about each topic, brought to life with real world examples.
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My values
Values are vital. They define who you are, and they define what your business is like. For myself, I make no distinction between business and personal values – so far as I am concerned, they are both the same. This is how business should be.
Integrity
Deal honestly and ethically with everyone; be loyal and trustworthy; always act with generosity; treat everyone with respect
Reliability
Be dependable and keep your word; don’t promise to do something you can’t deliver; if you say you’re going to do something, do it; if circumstances change, tell the person relying on you immediately
Persistency
Don’t give up; find ways around problems and barriers; look for new ways to do things
Enthusiasm
Be enthusiastic; be proud of what you do; be optimistic and positive
Openness
Always keep an open mind, but look for evidence; never stop learning something new, every single day
Parsimony
Don’t waste money; do things once, do them right first time
Innovation
Try new things; try new challenges; be flexible; develop the new product or service before your competitor does; remember that doing the same old things will get the same old results; don’t let bureaucracy stifle a business; experiment, and be prepared to fail occasionally
Fun
The most important value, always remember that you only get the one chance at life so enjoy it, have fun, be happy, live life to the full